Wai Teik photographs the advertising campaign for Woah Group. The entire series has a distinct “bokeh” look, which bears a pleasing and aesthetic soft-focus and depth-of-field. This effect is achieved using a combination of methods during shoot and retouching process.
Woah Group (formerly known as Nutrition Depot Singapore) is Asia’s leading distributor and retailer of high quality sports supplements. They are part of a conglomerate active in many different industries across South-East Asia, Australia and the Pacific for over 20 years.
